How to Write a Great Job Advert

How to Write a Great Job Advert Is your job posting failing to leave a lasting first impression on potential applicants? Are you ready to take your hiring process to...
Posted in Employer
January 21, 2023
How to Write a Great Job Advert

How to Write a Great Job Advert

Is your job posting failing to leave a lasting first impression on potential applicants?

Are you ready to take your hiring process to the next level with expert tips on crafting job postings that attract the right talent?


A job posting is your first impression to potential applicants and it’s crucial that it conveys your company’s values and culture in a positive and honest way. Unfortunately, many organisations make common mistakes that hinder the impact of their job postings and prolong the hiring process.

But do not worry… We’ve compiled some top tips on how to write a job posting that will not only appeal to applicants but also help you find the right fit for your team. After all, just as you spend a significant amount of time reviewing job applications, applicants invest time scrutinising job postings to select the best fit for their skills and career goals.

Read on to discover how to craft a job posting that stands out and captures the attention of top talent. With our expert guidance, you’ll be well on your way to attracting the best candidates and building a successful team.


  1. Clear Job Titles:
    • Avoid using embellished language
    • Opt for descriptive and concise job titles that can be easily searched and recognised by potential candidates.
    • Things to consider: what would you search in Google to find jobs like the one you have now? If your job titles aren’t a common term, they won’t get many applicants
  1. Concise Job Descriptions:
    • Keep job descriptions brief and to the point, only including the most important information
    • A clear and detailed job summary should provide candidates with a realistic preview of what their day-to-day responsibilities will entail and what are necessary skills/qualifications for them to be able to perform them
  1. Transparent Salary Ranges:
    • Be upfront about the salary offered, either by stating an exact amount or providing a clear range
    • Candidates place high importance on salary transparency, and companies that leave this information out risk losing out on top talent
    • A recent poll conducted by Reed found that 78% of job seekers would be discouraged from applying to a position if the salary was not listed in the job description
    • This eliminates time wastage for both you and the candidates. Why go through several stages of interview if the salary expectations doesn’t suit either yourself or the applicant?
  1. Utilise Technology:
    • Posting on a diverse range of online job boards can increase your job posting’s visibility to potential candidates
    • Consider using services such as Flooder to advertise your vacancy across all national job boards for a low-cost, fixed fee
  1.  Highlight Perks and Benefits:
    • In today’s job market, candidates are looking for compelling reasons to choose one job posting over another
    • Make sure to describe any perks, benefits, office comforts, or specialised equipment that candidates may get to use as part of the job
  1. Inclusive Language:
    • Avoid using exclusionary descriptors in your job descriptions to ensure that your postings are inclusive to all potential candidates


Remember, a well-written job posting is not only a recruitment tool but also a marketing tool that can help you attract the best candidates and build a strong employer brand. So, invest the time and effort needed to create a job posting that truly represents your company and the position you’re offering, and you’ll be on your way to hiring the best talent out there.


The Dos and Dont’s of Job Posting In Pictures:

Good example:

Bad example:


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